Result
- Total job cost
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- Profit margin
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- Markup on cost
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- Price for target margin
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- Change vs. your price
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Margin = profit / price. Markup = profit / cost. They are different numbers for the same job.
Margin vs. markup: the difference that costs money
Margin and markup both describe profit, but they measure it against different things. Margin is profit divided by the price the client pays. Markup is profit divided by your cost. On the default example, costs of $325 and a price of $450 give a profit of $125: that's a 27.8% margin but a 38.5% markup.
margin = profit / price
markup = profit / cost
price for a target margin = cost / (1 - target margin)
The trap: if you want a 25% margin and you simply add 25% to your costs, you'll only get a 20% margin. To hit a margin, divide cost by (1 - margin), which is what the "price for target margin" line does.
Include your own pay in labor
If you work on the job yourself, count your own time at a fair hourly wage in labor cost. Otherwise a job can look profitable while really paying you less than you'd pay an employee.
Give every job a share of overhead
Insurance, phone, software, advertising and vehicle payments don't belong to one job, but every job has to help pay for them. A simple method: add up a month of overhead and divide by the number of jobs you do in a typical month.
Use it before you quote and after the job
Before quoting, enter your estimated costs and target margin to get a price. After the job, enter what it really cost to see if the job made the margin you planned. Over a few weeks, patterns show up: certain job types, clients or areas that consistently run under target.
From one job to the whole month
Job margins tell you whether individual quotes are healthy. To see whether the business is healthy, you also need monthly totals: income, expenses by category, net profit and margin over time. A profit tracker spreadsheet does that from a few minutes of logging each week.
FAQ
What is a good profit margin for a service business?
It depends on your trade, pricing, location and how you count your own pay, so there's no single right number. Decide on a target that covers slow months and equipment replacement, then check each job against it.
How do I calculate profit margin?
Subtract all job costs (labor, materials, other costs and an overhead share) from the price, then divide the profit by the price. Multiply by 100 for a percentage.
Is markup the same as margin?
No. Markup divides profit by cost; margin divides profit by price. A 25% markup gives a 20% margin.
How do I set a price to hit a target margin?
Divide your total cost by (1 - target margin). For a 30% margin on $350 of cost, the price is $350 / 0.70 = $500.